Paolo Aceves


Partnerships Officer


6 minutes read

COVID-19 Impact on Affiliate Marketing

COVID-19 Impact on Affiliate Marketing

How did the COVID-19 Pandemic Impact Affiliate Marketing

The COVID-19 pandemic led to significant changes in our way of living, impacting various aspects such as work, the economy, social life, and education.

Affiliate marketing operates similarly. Many individuals may have been put off from trading by the economy’s instability and mass unemployment, but others could have been more receptive to the concept of trading to supplement their income. In addition, affiliate marketers had easier access to them online because more people were chatting and working from home. As a result, people had time to read emails and use social networks, which was a massive opportunity for FX and CDF affiliates to grow traffic and increase commissions. In this article, we’ll show why COVID-19’s impact on affiliate marketing has caused affiliate earnings in the FX and CFD area to soar.

Although the introduction of vaccines implies that things may eventually return to normal, the possibility of new viral variants is still a concern. A lifelong practice of performing more stuff online might also develop. Numerous facets of affiliate marketing have undergone long-lasting, possibly permanent change due to COVID-19. This article describes what has changed in the sector and why it is important to enter now.

Lead generation has changed

Recognizing the requirements of prospective traders is essential to the craft of lead generation. During the pandemic, prospective leads’ requirements underwent a significant shift. Regarding numbers, there has yet to be a significant impact on lead generation, but clients are choosing brokers for various reasons now than before the epidemic.

In a period of economic uncertainty and market volatility, some risk-averse customers might have chosen to forgo trading. Risk-takers, meanwhile, have begun registering with brokerages to recover losses and profit from hot markets. In addition, the COVID-19 pandemic caused many industries to skyrocket, including food, medical supplies, and healthcare, giving both day traders and long-term traders incredible opportunities.

For those that traded forex pairings successfully during the COVID-19 pandemic, the quick currency fluctuations rendered the entire forex trading sector lucrative. As a result, though some stopped trading, others did so with great enthusiasm. You must locate these excited investors as an affiliate, convince them to click your affiliate links, and register with your affiliate broker.

To begin with, it’s crucial to comprehend why they want to join a brokerage firm and determine what they’re actually looking for.

Why are referrals signing up with your affiliate broker more than before

Below are a few motives prospective clients can have for investing and joining your affiliate broker. Knowing their motivations will enable you to communicate with them, handle their concerns, and offer solutions.

1. To generate income

During COVID-19, there were severe job cuts all across the world. Although, in comparison, some individuals were able to adapt technologically and work remotely from home, many experienced salary reductions or a reduction in hours. Several employees were unable to work remotely. These folks might want to give trading a chance to reduce their losses, boost their income, or establish protection in the event of more crises. In affiliate marketing, you may emphasize the secure, quick ways the affiliate broker may pay back their investments. Discuss the affiliate broker’s tools with newbies to assist them in learning about trading and making the most appropriate choices.

2. Looking for new trading strategies and CFDs

Some people invest in a modest nest fund that they expect to grow over time, but some want to make many quick trades to get instant returns. The second group seeks volatility and is ready to take risks in exchange for quick returns. Notably, they are more daring and willing to take a greater risk whenever the opportunity presents itself. Usually, this kind of trader will be drawn more to CFDs, cryptocurrencies, and Forex. Therefore, always work with a broker that offers CFDs an FX so that your prospective audience can have a wide range of opportunities that will attract different kinds of traders. With CFDs, investors can trade a wide range of markets, like treasuries, commodities, indices, crypto, options, and stocks. For instance, at BlackBull Partners, traders can access CFDs, Forex, crypto and share trading.

3. Searching for security

The pandemic led to an increase in people trading online. Unfortunately, the number of Ponzi-like investment schemes also surged. There was an alert from the SEC to consumers regarding such schemes and fraudulent brokerages. Therefore as an affiliate marketer, it is vital to stress to your audience that the affiliate broker you are promoting is regulated and its license is up to date. This assurance can make them feel that their money is in safe hands and they are working with a trusted broker. Such kind of trust will build loyalty and ultimately high earnings in commissions for you.

d they are working with a trusted broker. Such kind of trust will build loyalty and ultimately high earnings in commissions for you.

Enhance your affiliate marketing strategy

The pandemic has created new conditions that may require affiliate marketers to change their marketing strategies. Below, we have outlined some things to do to enhance your marketing strategy.

Tip #1: Employing advanced marketing tools

Several tools can help you to be a successful affiliate marketer. For instance, you can use the following:

Free Marketing tools: When you sign up with a trustworthy affiliate broker like BlackBull Markets, you access their widgets and banners that can help in lead generation. 

Free modern tracking dashboard tool:  Besides the transparent data analytics tools, you can see live who has clicked your affiliate links.

Using SEO analysis tools: You can use SEO analysis tools to determine the keywords that will attract traders. Additionally analysing traffic and clicks, you can monitor progress and devise ways to improve conversions.

Utilize other computerized tools:  You can simplify your marketing tasks and identify opportunities to automate tasks to utilize time to help your affiliate marketing business grow optimally. For instance, is a good tool that can help automate social media campaigns.

Tip #2: Specify innovative trading application and their unique trading features

Suppose you want to quickly draw more traders and partner with a broker offering innovative applications and exceptional perks and features. Such features need to focus on enhancing trader convenience and success.

Trading platforms and tools are among the top considerations for prospective leads when picking a broker. As an affiliate marketer, you must highlight such perks, which are crucial selling points and could enhance conversions.

Tip #3: Utilize different platforms to establish what works better

With more people working online nowadays, the number of individuals on social media platforms has grown so has the number of those searching for information online. This is advantageous to online affiliate marketers since they can reach more people on different platforms. Furthermore, on average, someone will see many ads online. Therefore, it is important to provide people with unique, unique information to attract them.

For instance, many brokers provide Forex trading, and to be unique, consider offering Options and CFD trading as well. Develop unique marketing ads and showcase them on various platforms to see where your efforts are working well and promote your affiliate broker too as many people as possible.

Many people need to view an ad several times before recognizing a brand. After recognizing the brand, they can click on the affiliate link. Therefore you should reach out to prospective leads using different marketing strategies that include:

  • Email subscribers
  • Social Media
  • Website
  • YouTube
  • Paid Ads

After potential leads have seen your ads across different platforms, they will click the affiliate network link and register with your affiliate broker.

Tip #4: Select the right affiliate plan

You will generate considerable leads if you pick the right affiliate broker. Marketing success is driven by having a unique product that traders are seeking. Before you pick a broker, ensure you research your alternatives. Generally, a good broker should:

  • Have advanced trading tools and a platform
  • Be licensed with a good reputation
  • Offer flexible commission plans
  • Offer customer support and marketing tools
  • Offer innovative trading apps and convenient tools

Become an affiliate marketer with BlackBull Partners today

Being an affiliate marketer with BlackBull Markets means promoting a licensed broker in different jurisdictions and one with a reputable record. You will also access a variety of trading platforms, advanced tools, flexible commission plans, and prompt customer support.

Now is the time to reinvent your affiliate marketing strategy

There is considerable uncertainty in the future, even if life will return to normal after the pandemic. Most importantly, some practices like online shopping and trading may have changed forever. Therefore as an affiliate marketer, you should reinvent your strategy to fit the changing times and address traders’ needs.

Beware of potential leads’ concerns and demonstrate to them that your affiliate broker will offer solutions to their concerns. Always emphasize the affiliate partner’s benefits, like customer support, security, choice of platforms, and trading tools. Suppose you want to be an affiliate marketer. In that case, BlackBull Partners can be the ideal partner broker because of its exceptional commission plan and features that can attract leads to ensure you succeed.

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