Brand Usage Guide

Blackbull Partners- Brand Usage Guide



The primary logo design for BlackBull is a black and white design available in a horizontal orientation. It is a versatile logo that can be used on both light and dark color backgrounds.

Correct icon orientarion

Do NOT's

The BlackBull logo should always be positioned upright and not tilted or inverted from its intended orientation. Rotating or flipping the logo can distort the iconic bullhorn B shape and reduce instant recognizability.


When applying the BlackBull logo on any materials, it is crucial to consider the viewing angle and ensure the logo is upright from that perspective.


To maintain consistency and brand equity, the BlackBull logo should only be reproduced in its upright forward-facing position, never altered or rotated. Keeping the logo properly oriented preserves its iconic shape and ensures optimal recognition and alignment with the BlackBull brand.


It is important that the appearance of the logo remains consistent and unchanged. The logo should not be misinterpreted, modified, or added to in any way.


Its orientation, color, and composition should remain as specified in this document. Some examples of incorrect usage of the logo are provided in the following pages.

Maintain the typography of the logo to ensure consistency throughout.

Ensure the proportions of the logo are not changed or altered.

Use logo in black and white only, do not alter colour.
Use logo in black and white only, do not alter colour.
Use logo in black and white only, do not alter colour.
Use logo in black and white only, do not alter colour.

Ensure the logo remains visible and distinct on busy backgrounds.

Always maintain clear space around the logo.

Avoid using shadows or special effects on the logo.

Use the logo on contrasting backgrounds for maximum visibility.

Avoid using shadows, fade or special effects on the logo.


The tagline is placed below the logo, in a horizontal alignment.


This logo variation can be effective in communicating the brand’s message in collateral.

When constructing a logo with tagline, it is important to carefully consider the legibility, proportions, and spacing of the two elements. The logo should be easy to read and understand, and it should be proportional to the tagline. The spacing between the logo and the tagline should be consistent, and it should be enough to allow the two elements to be easily distinguished.

Color Palette​

Primary color palette​

The BlackBull colour palette consists of black and white as the primary colours, representing the brand’s sleek and timeless aesthetic. These colours form the foundation of the visual identity, providing a strong and consistent base.

Additionally, a variation of blue shades are used as a highlight colour, adding vibrancy and drawing attention to key elements. This blue colour represents importance and complements the black and white palette harmoniously.

Furthermore, the functional colour palette includes four core shades that define important status states within the product: Information, Success, Warning, and Error states. These colours serve to provide clear visual cues and enhance user experience, ensuring efficient communication of crucial information.

Overall, the colour palette of BlackBull combines black, white, and blue to create a cohesive and visually appealing system that reflects the brand’s identity and improves user interactions.



R0 G100 B255
C100 M61 Y0 K0


R0 G57 B146
C57 M35 Y0 K43


R0 G39 B100
C39 M24 Y0 K61


R0 G0 B0
C75 M68 Y67 K90


Be Vietnam Pro


Be Vietnam Pro


Be Vietnam Pro


Be Vietnam Pro


Be Vietnam Pro


Google Fonts

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The Photo Element is an important part of the BlackBull brand graphic system, ensuring consistent photography integration in our layouts. Derived from the unique bull horn shape, it offers three shapes – angled, rounded, and curved – for seamless photo integration. These shapes can be designed on black or white backgrounds, adding sophistication and visual appeal to our brand materials. By incorporating the Photo Element, we create a cohesive and professional look that reinforces our brand identity and enhances our visual storytelling.


When applying the logo to photography, choose from two primary styles: the Standalone Logo and the Framed Logo.


  1. Standalone Logo: This can be positioned in any photo corner. When placing, remember to maintain a clear space around it to ensure visibility and distinction.
  2. Framed Logo: This is exclusively designed for the bottom right corner, offering a unique branded touch.
  3. Color Schemes:
    • Standalone: Always in white, ensuring it complements a variety of backgrounds.
    • Framed: Available in three combinations – white on blue, black on white, and white on black.

Do NOT's

To maintain the integrity of our brand, avoid the following missteps when placing the logo on photographs:


  1. Disrupting Visual Focus: Never overlay the logo on a person’s face. Always respect the context and subject matter of the photograph.
  2. Ignoring Clear Space: It’s imperative to adhere to logo clear space requirements. This space ensures the logo stands out without feeling cramped or overshadowed.
  3. Suboptimal Sizing: Avoid shrinking the logo to a size where its details become indistinguishable. Ensure it’s proportionate and visible, regardless of the canvas size.
  4. Contrast Issues: Placing a white logo on bright or light backdrops can reduce visibility. Always ensure there’s enough contrast for the logo to be easily discernible.

Never overlay the logo on a person’s face

Do not ignore logo clear space requirements

Ensure logo is proportionate and visible

Always ensure there’s enough contrast for the logo to be visible

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