As a Forex affiliate, you might have wondered if you require a massive marketing expenditure to match. Yet, with a rather small budget, you may reach new clients and expand your clientele. Email marketing has established itself as the most efficient medium for reaching customers, nurturing prospects, and boosting client loyalty over time. Here is email marketing explained in terms of what, when, and how it should be used in your FX affiliate marketing plan.
How can email marketing help your FX affiliate business?
Email marketing refers to sending out emails to prospective customers directing them to a partnering broker or touting the broker’s stellar compliance record. Email marketing entails sending emails to current clients or email lists notifying them of the latest generation trading platforms or a demo account offered by an online brokerage. It serves as a medium for marketing communications or sales solicitations. The purpose of email marketing is selling a service or product to a particular consumer; in such a case, it is marketing your FX or brokerage partnership link. The key to using email marketing to grow your FX affiliate operation is cultivating and growing your customer base.
What makes email marketing a good way to increase affiliate sales?
Although emails aren’t a new tech (they have been around for nearly 50 years), they are among the most popular forms of digital communication. And the explanations are straightforward. One, it has a wide reach: Even individuals who are cautious of tech advances read their emails daily, and many more people make purchases through email compared to those who don’t take advantage of the offers they receive. You will pass up many chances to increase sales and strengthen client relationships if email marketing is not part of your entire plan. In addition, because you have an email list, an email provider is the only social media medium where you cannot be banned, banned, or have your prospects taken away from you. Lastly, emails as a communication channel have better conversion thanks to their ROI of 4,500%. Not to mention, email marketing is typically cost-free.
What time of day is ideal for sending emails to email lists?
Timing is crucial in all aspects of life. Certainly, the time and day that you send the emails are important. Your clients’ chances of converting rise if they open such emails. What are the best days and hours to send emails, then? Although some study suggests that Tuesdays have the best open and click-through percentages, other research demonstrates that Saturdays are the days when most conversions occur. We recommend you discover when your readership is most likely to read their emails rather than restricting yourself to these specific days. Find out as much as possible about their daily routines, peak activity periods, email usage, and work practices. Of course, you may always try other times to send emails to determine which ones yield the best results.
Tips for Forex affiliate marketers: How Does Email Marketing Work?
Create and expand your email list
You may start creating your email list in many ways, even if you decide against hiring an email marketing firm. Here are ways how to do it:
- displaying a sign-up sheet at business exhibitions
- utilising business cards effectively
- providing gifts in return for email addresses
- utilising your web landing pages
- customising your receipts for credit cards with an email address box
- gathering email addresses through weblog call-to-actions
You must now comprehend the significance of the attractive offer or the gift that you may provide at minimal to no expense if you want to increase the size of your mailing list. You can entice prospective consumers to offer their email addresses in various methods, including white papers, cheat sheets, eBooks, giveaways, demos, consultations, or coupons. Keep in mind that these “lead magnets,” as experts refer to them, must be readily available, simple to use, and offer observable benefits. Moreover, sorting and modifying your list to remove duplicates will be much simpler if you use an email provider like Mailchimp that offers automation.
Section your mailing list
Sending personalised and appropriate emails, which are more likely to produce higher email open and tap rates and, inversely, fewer subscription rates, is among the components of effective email marketing – and better conversions. To accomplish this, you must section your mailing list to deliver targeted emails to people you are confident would be genuinely interested in that information. Other criteria, such as interest, geography, product purchase, particular page viewer, particular leads magnet installer, personal preferences, or even inactivity, can be used to segment your audience. You’ll be more adept once you break your email list into different parts:
Improve your email click rates by creating pertinent and compelling article titles and messages for particular email subscribers. Automatically write emails depending on each segment’s characteristics.
You could reward yourself for all your hard work by getting your emails to be genuinely viewed and read in many different ways.
Have a compelling topic line
Some of the elements that will persuade readers to click your email and discover what you’re discussing are a curious-piquing (but not overly clever) line, eye-catching figures, a warm and friendly tone, and lingo that the audience is familiar with. Maybe a hint to the real aid they need and the solution they are looking for.
A personalised strategy
Understand the buyer persona to the core before you begin crafting your email. This is because tailoring your subject line and text to specifically address the reader’s issues, values, goals, and tastes will make him feel you are speaking to them and not to the tens of thousands of other readers of your email. Also, write to the audience as friends rather than nameless corporations.
Offer unique content
Don’t disappoint your readers after they have received your emails, or they will cease doing so in the future. Always remember the golden rule when trying to win over clients: “What’s in it for me?” Hence, be sure to offer your audience something of genuine value, whether it be a trading webinar, a fantastic and educational Forex blog, event invitations, or something free, such as a free trading eBook or a demo account.
Consider the ideal moment
As was already discussed, the time your email takes to reach your reader’s inbox affects clicks and conversions. Although research on the greatest days for higher open, click-through, and conversions have previously been conducted, you are still advised to conduct A/B testing to identify the ideal times for your customers. Remember where your traders are located, consider their time differences, and pay attention to their trading habits. Are they, for instance, trading stocks? Which times? When the markets are open, and they start trading, or when the market shuts and they have done trading for the day, it will depend on when you think it is most appropriate to send them a mail.
A continuously updated list of subscribers
If you are concerned about why you’re not receiving any feedback from your emails, your readers may have stopped responding or have switched jobs or email accounts. So make sure to periodically check on them, refresh their info, learn why they have stopped answering, and even attempt to reconnect them one final time. Remove anyone who doesn’t respond from your list.
Avoid spam emails
Did every person on the email list consent to get emails from you? Are your emails coming from reliable IP addresses that have never been utilised for spam or through recognised domains? Do you try to stay away from spam-triggering words like “sale,” “discount,” “clearance,” and similar phrases? There are a lot of words that, if included in the title tag of your email, will send it straight to the spam folder. Do you request address book inclusion from subscribers or provide an opt-out option? You should be in good shape if you follow the CAN-SPAM Act and perform these things correctly.
Measuring email marketing success
Monitor these essential email marketing KPIs to determine the success of your campaigns. Did these emails successfully bypass the spam filter and reach their intended recipients? How many subscribers did you get? How did they respond to various content kinds and subject lines? The number of opens reveals how pertinent your email marketing is to your readers’ lives. What is the rate of your click-throughs? The number of people who clicked through to the message will tell you how valuable your offer is, how effective your call-to-action is, and what kinds of deals and items your followers like. Finally, what is your rate of conversion? This gauges the financial success of the campaign by looking at the number of subscribers registered to receive your offers or buy your goods after the process.
Bounce rates (the number of messages that were not sent) and unsubscribe rates (the number of subscribers that opted out) are additional success metrics.
How email marketing can help your Forex affiliate marketing business and its power
You’ve started an FX affiliate business and want to improve performance, increase revenue, and possibly expand. Here are six suggestions our knowledgeable affiliate team has provided to help you maximise the effectiveness of emails, improve conversion rates, and earn larger income as a Forex affiliate:
Provide traders with a value that they can’t find elsewhere
Potential referrals may trade with hundreds of brokerages and affiliates. Include a bid they won’t forget if you send emails inviting referrals to trade with a given brokerage. This offer could be a backlink to a free demo account section, an invitation to join a webinar and other learning material, or a blog highlighting the broker’s higher commission plans and adaptable payment options.
Improve the topic subject lines
A/B test open rates to increase them. Employ inspiring terms like “opportunity,” “reward,” “profit,” “earnings,” “solutions,” and others. Add intriguing stats. Get the reader curious enough to click on it by asking questions like, “The dollar is up around 150%; how can you benefit from it?”
Market benefits rather than features
A brokerage regulated by regulatory organisations isn’t significant in and of itself. That matters because the potential referral is assured that they are trustworthy with his money. It’s the magic phrase, “What’s in it for you?”.
Ensure all emails are responsive to mobile devices
The majority of people are addicted to their smartphones, including merchants. In addition to checking their emails thrice or more frequently than PC users, mobile users also quickly delete emails that don’t work well on their devices. Use mobile-responsive layouts and language that is simple to skim.
Make use of email services
Are you unwilling to spend much time sending emails but still want to expand your affiliate channel? The best approach to managing email traffic, list monitoring and customisation, email monitoring, and subscriber tracking, adhering to the CAN-SPAM Act, distinguishing between marketing and business communications, and many other time-consuming duties are to use an email service provider.
Employ compelling mailers and other marketing materials with a history of producing high conversion rates.
BlackBull Partners has you covered because we offer the highest-converting email to employ in your successful email campaigns.
