Among the critical components of a partner’s effectiveness in the BlackBull Markets initiative is the selection of an intended audience. Knowing your website’s audience can help determine if the products you promote through the BlackBull Markets partner program will be in high demand.
Let’s first define a “target audience” in this situation. A set of individuals that are your target audience should have similar interests.
Partners novices frequently start a business before thoroughly analysing the market on their website. You suffer physical and mental harm as a result, along with decreased income and leisure time. You’ll find advice in this post on determining the target market for the partner program you’re promoting. We’ll also talk about some techniques that could be useful for the purpose.
Sharrington method
The target audience can be determined using a variety of techniques. All of them are open for trial. However, I want to provide an instrumental method that is simple to practice. The process is a Mark Sharrington approach that could be used with the BlackBull Markets partner scheme.
The method’s essence is encapsulated in the acronym 5W (what, who, why, when, where):
- What: service or product you advertise (in this case, it is the affiliate program).
- Who: visits your site and in theory, would be intrigued by your offering.
- Why: a website visitor might want to recommend you to others.
- When: would a user consent to act as your referral?
- Where: can a prospective customer often get this kind of service?
By providing truthful responses to these inquiries, you can assess your resource in addition to a few other assets. After that, you can decide which market segment is more suitable for your objective.
What follows?
You have chosen an audience that, in theory, is willing to work with you. After that, you may create a profile of the perfect average user depending on the factors listed below.
Location of residence: Naturally, the environment can’t influence the number of registrations using the referral link; language barriers and internet connectivity issues can be deceiving.
Prospects for the local economy: You should know that it would be silly to advertise Ferrari in areas with low GDP. As a result, you need to choose a site for the promotional campaign with care and wisdom.
Online accessibility: How could you reach people who aren’t using your resource? You might think of the inquiries that users submit to the Web. Google Trends seems to be a fantastic tool that you may utilise for this purpose. By examining the most common user queries, you can attempt to correlate a few of them.
Several major groupings can be formed from the requests of users:
Target requests: these are request types that users use in describing products and services they wish to purchase.
Buyers’ requests: some users wish to purchase services and goods.
Related requests: These requests are related to what the user is looking to buy but is not searching for what you offer.
Google Trends lets you view the search terms people use to reach you, allowing you to change your site to draw in more visitors. There are too many facets to this topic for us to discuss them in one post. Nonetheless, you now possess a concrete example of how to locate and draw a team with which to begin working.
