One of the more specialist marketing models that affiliates use with BlackBull Partners is native advertising. Native advertising is a relatively simple concept but behind the scenes, there is a lot that goes on to drive user engagement and actions in a way that feels native to end users.
Native advertising is basically paid advertising where the ads match the look, feel, and function of the media format where they appear. They fit natively and seamlessly onto a site.
Native ads don’t really look like ads, so they don’t interrupt the user’s interaction with the page. This is different to banner or display ads and is the key to a native advertising definition: native ads expose the reader to promotional content without being obvious about it.
Native ads are often displayed as recommended content on websites, appearing either below or beside the article you are reading. They also appear in your feed on social media platforms like Facebook or Twitter. Another form that native ads take is search and promoted listings that appear at the top of your Google search results, or in the sidebar.
The key difference to traditional or other forms of advertising is that native ads don’t look like ads by design. Users generally don’t even know they are seeing a paid advertisement. At the very core of native ads is the concept of placing ads in a relevant and unobstructed context where they natively fit. Native advertising is most likely to look just like all other articles and pieces of content around it.
The ability to scale native advertising while targeting the right consumers is possible with programmatic native advertising. Programmatic auctions of native ad inventory enable brands and businesses to optimize their ROAS (Return On Ad Spend) in real-time, and when budgets are focused, this can make a big difference to your advertising success.
Why do affiliates love native advertising? Because it works. Many affiliates with BlackBull Partners use popular native advertising platforms like Taboola or Outbrain to run their content which either directs traffic directly to BlackBull Markets or an affiliate’s own pre-lander. There is a small upfront to run the native advertising content and the costs are recouped when a CPA is naturally obtained from the volume of traffic generated.
Here are some of the benefits of native advertising with BlackBull Partners:
Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher than the original editorial content.
Ad fatigue is what happens when the audience gets bored with seeing ads. After a while, they simply stop paying attention. Native ads are brand exposure cloaked in editorial content, so they don’t tire out the audience. As long as the content is relevant and interesting, native advertising engages the audience.
Consumers know that native ads are a form of advertising, but they don’t care. In a Stanford University study, researchers found that native advertising fools nobody. Consumers are well aware that they are viewing a form of advertising, however, native ads still have a significant effect on purchase behaviour.
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