Between Cost Per Acquisition (CPA) and RevShare, which Commission Plan is Better?
Numerous affiliate programs exist today, offering a variety of commission packages for affiliates. As an affiliate marketer, you may find yourself pondering which commission package suits you best. According to experts, it’s important to consider what you will receive in return for investing a significant amount of time in advertising a service or product.
Forex and CFD affiliate partnership programs offer the highest payouts in the entire affiliate market. Therefore, it is advisable to explore these plans before deciding which commission plan will work best for your needs.
CPA: Receive a one-time referral commission
With the CPA commission plan, you will be rewarded with a certain amount when your referral opens a trading account with a broker, funds the account, and starts trading. You receive a one-time commission for introducing the new trader, and the amount you receive will vary based on the client’s location. There are strict requirements to ensure that the lead is valid: the trader must make a minimum investment and complete their initial transaction.
All forex and CFD affiliate relationships have different compensation structures, eligibility criteria, and affiliate fee structures. Therefore, it is crucial to fully understand all the terms and conditions before opting for a CPA affiliate commission plan.
RevShare: Share a portion of your broker’s revenue
RevShare refers to the revenue you earn from your referral’s ongoing trading activities with the broker. You receive a share of the “net spreads” (spreads minus bonuses). Revenue-sharing commission schemes, also known as “spread share,” can vary based on several factors. Although this arrangement appeals to the majority of affiliates due to the potential for substantial returns in the future, it’s important to remember that it heavily relies on the trading behaviour of your referral.
Most RevShare programs offer lifetime incentives, which means that as long as the trader you referred continues to do business with the broker, you will continue to receive commission payments in the following years.
However, there is one requirement for this arrangement to be feasible: you must work with a partner who meets the following criteria:
- Trustworthy and regulated broker: Your earnings will be secure for the long term if the brokerage has been operating for a considerable time and is not involved in any “fly by night” operation. For example, BlackBull Markets, a New Zealand-owned and -operated broker, has been in business for nearly ten years.
- Good customer service: If the brokerage takes care of your traders by providing excellent customer service, they are more likely to remain with the firm and not take their business elsewhere. BlackBull Partners offers multilingual trading sites and a dedicated customer care team.
- Leading trading systems: If your traders have access to advanced trading systems like TradingView, which allows for trading anytime, anywhere, they are more likely to stick with your brokerage and increase your commission prospects. By adding a trial trading account to enable traders to familiarize themselves with the trading platform, they are less likely to leave.
Therefore, when deciding between CPA and RevShare commission plans, carefully evaluate the pros and cons, consider the specific requirements and conditions, and choose the plan that aligns with your goals as an affiliate marketer.
Which affiliate commission strategy suits your needs: CPA or RevShare?
To make an informed decision, it’s important to understand the key differences between RevShare and CPA and choose the ideal compensation structure for your company.
For beginners, the easiest way to decide is by identifying your goals and answering the following questions:
- How would you describe your company?
- What are your immediate and long-term objectives?
- Who are you referring clients to? Are you driving link-based affiliate traffic or targeting your own trading supporters?
Once you have the answers to these questions, deciding between CPA and RevShare becomes much simpler. You can consider comparing referrals from an affiliate marketer with those from an introducing broker.
An affiliate link promoter simply directs visitors to the online broker, completing their work once this is done and earning a share that translates into X commissions. On the other hand, an introducing broker refers clients to the online brokerage, and their earnings, along with future success, heavily rely on effective communication between clients and the broker, customer satisfaction, and the number of subsequent transactions.
An introducing broker may prefer RevShare as they focus on longer-term goals and the potential trading activities of current and potential clients. Meanwhile, an affiliate marketer may favour the short-term, one-time earnings generated from the traffic they direct to the online broker.
To launch your affiliate marketing initiatives, follow these steps:
Step 1: Join a top affiliate partner program The most crucial step for ensuring ongoing success as an affiliate is joining a reputable affiliate program. Despite the differences among various Forex and CFD affiliate programs, it’s essential to work with a trustworthy and licensed brokerage. Equally important is selecting an affiliate program that provides personalized attention, assistance, and customizable commission schedules to align with your business strategy. This ensures long-term profitability, business expansion, and the opportunity to maximize earnings and reach your full potential.
Step 2: Understand the advantages of Forex and CFD affiliate programs CFD affiliate programs offer several benefits compared to Forex affiliate programs due to the nature of CFDs. CFDs allow the trading of a wide range of financial products, including stocks, futures, indices, commodities, FX pairs, cryptocurrencies, ADRs, treasuries, and ETFs. This broader product offering expands your market potential beyond just the Forex market. Additionally, signing up for a CFD affiliate program is quick and easy. With BlackBull Partners, you’ll have a personal account manager to support you along the way and access to a cutting-edge interface that facilitates success and business growth in your affiliate endeavours.
Step 3: After you’ve signed up for a CFD partner program, choose between the CPA and RevShare commission plans. (Explore their distinctions at the outset of this article.) To gain additional information about the greatest commission plan that will enable you to maximize the return on your efforts, you could also visit BlackBull Partners, renowned for offering the most beneficial customer support and dependable and prompt payouts.
