The ultimate goal of every affiliate broker is to build their online profile to generate high volume and high-quality traffic. To do so, they engage in various marketing ploys targeting various target markets through various channels. Syndication is one strategy that is becoming increasingly popular and useful in helping broker affiliates reach a much bigger target audience.
What Is Syndication For Affiliate Brokers
Syndication is the act of affiliate brokers posting their content on third-party sites to ensure it gets widespread exposure across a range of sites. By partnering with third-party sites, affiliate brokers reach wider audiences for quality leads that can be monetised.
The strategy has been used for the longest time, with journalists and agencies using it to ensure information goes viral. As long as the syndicated content is on a high authority site and publishers, it becomes much easier to build authority online as a reputable affiliate broker.
For affiliate brokers, syndication ensures widespread recap and massive online exposure, crucial to reaching the masses and generating quality leads. By reaching the masses, affiliate brokers can generate higher traffic levels and clients, ultimately leading to higher commissions and profits.
However, like any other strategy for widespread reach, it has its fair share of pitfalls. Therefore, it is essential to calculate the possible impact of duplicating content on third-party sites. In addition, duplication tends to affect SEO strategy and Google rankings on sites.
Additionally, it is vital to only partner with third-party sites that allow syndicated content to have your broker affiliate links. The links are crucial for directing potential clients and traffic back to your site or affiliate site. While engaging in syndication, offering free content to a third-party site is not the ultimate goal. Instead, the focus is on building a bigger brand while tapping into third-party sites, niche markets and fans.
Advantages Of Content Syndication
Below are some reasons affiliate brokers should consider syndicating content on third-party sites as part of a marketing strategy.
Increased Traffic
Having links in the syndicated content that link back to your site is a sure way of increasing site traffic. Higher traffic levels can result in quality leads in the form of clients signing up for the service on offer.
Quality backlinks that link back to your site will always act as a vote of confidence from Google that should allow your site to grow organically. The increased traffic can only lead to more traffic, thus more referrals, and commissions on affiliate marketing.
Increased Online Presence
Affiliate brokers grow their online presence to be able to command higher commissions on affiliate marketing. Syndication makes your brand become more visible and accessible, which helps boost the online presence. By syndicating your content on authoritative sites, you will be able to reach a wider audience which should help the brand grow.
Higher ROI
Chances are high that your Forex blog gets dozens of readers every month, allowing you to generate significant income from top-quality SEO-optimised blog posts. Likewise, if similar blog posts are republished on third-party sites, the prospect of the readership growing is high, allowing you to generate even more money.
Guest Posts Vs Syndicate Posts
A guest post is a blog post or content generated and published directly on a third-party site. The post will often come with the writer’s name and a short bio. It will also come with quality backlinks and affiliate links designed to take the reader back to the writer’s site.
Unlike syndicated posts, guest posts contain original content that has not been posted anywhere else. It also includes unique and exciting content for third-party site users and readers. Such posts allow affiliate brokers to gain backlinks from quality sisters with original content that helps improve search engine rankings.
In contrast, a syndicated post consists of content already published on writers and other sites. The syndicated post may be reproduced in full or with minor editorial changes. Therefore, it is duplicated content designed to reach a wider audience.
Given that syndicated content is duplicate content, it should come with appropriate links to reduce SEO hazards that occur with search engines owing to the algorithms coming into contact with the duplicate content.
While a syndicated post can be replicated many times, it is essential to agree with the syndicate partners on how the posts will be published on the sites. The focus should be on whether the partners will use the Rel=canonical or NoIndex tag.
Rel-canonical vs NoIndex tag for Syndicate Posts
A Rel=canonical tag allows an affiliate broker to benefit directly from any links generated by duplicate or syndicated content. It works best with syndicated content as it forms Google, where the original cobweb is posted; therefore, does not affect SEO ratings.
Therefore, while planning to leverage third-party sites to reach a wider audience, it would be best to inform the host to use Rel-canonical tags.
A NoIndex tag comes in handy when you don’t want Google to index the page with the republished post. The on-page directive instructs search engines not to index the page allowing the original site to benefit from higher search ratings as opposed to the third-party sites carrying the duplicated content.
Syndicating Content As A Broker Affiliate
While there are many options for content syndication, figuring out which program or steps to follow is vital. Therefore, it is essential to build a syndicated network systematically for the best outcome in the long run.
The proven steps of building a reliable and effective syndicate network entail the following:
• Creating compelling content
• Partnering with the right third-party sites or Syndicate Partners
• Pitch your Syndication Approach
Content Creation
For anyone looking to succeed as a broker affiliate, the focus should be on creating high-quality and compelling content that can catch readers’ attention on third-party sites. While the internet is flooded with poor-quality content, focusing on top-quality content is a sure way of generating a solid Search Engine Results Page.
Top-tier affiliate brokers that earn six figures in commissions have mastered the art of creating compelling content that is easy to read and optimised for SEO. Given that Google pays close attention to site content quality, high-quality content significantly assigns higher rankings for the site.
Additionally, as a broker affiliate, you will likely attract readers from some of the biggest publishers and high-value sites if your content is of high quality. High-value areas will never partner with affiliate brokers whose content will likely affect their SERPs.
Partnering With The Right Syndicate Partners
As an affiliate broker, your focus should be on something other than sites that deal with Forex or other financial content. Such sites won’t provide the audience you might need to grow in the business as they are already flooded or saturated with other affiliate programs.
Consequently, the focus should be on other sites that are not directly linked to online trading or financial services but with a massive audience likely to be online traders. If you are looking to promote cryptos and Forex, targeting sites that see high traffic from young men with disposable income would be a safe bet. Therefore, you should partner with sites and blogs that appeal to this demographic.
Being different in the kind of syndicate partners is one effective way of accruing the competitive edge of attracting a vast target audience.
Top 3 Syndicate Resources
Outbrain
It is one of the best syndicate resources known for its ability to place content on high-value websites. Therefore, it is an ideal solution for anyone looking to promote broker affiliate content in high-value sites to reach a much bigger audience. In addition, it operates under the cost-per-click format, paying whenever a user clicks on the article.
LinkedIn, the world’s most popular platform for professionals, also offers one of the best solutions for content syndication. The solution fosters business relationships by offering users the means to publish articles that can be linked to the original publisher.
Zemanta
It stands out as one of the best syndication resources for leveraging artificial intelligence technology and machine learning to determine the right publishers/ platforms and creative likely to lead to the right users. Backed by a massive network of online publishers, it also helps optimise posts before publishing.
Taboola
Taboola stands out in trying to curate the right things online based on the reader’s interests. It is designed to help syndicate a wide variety of content across a network publisher’s hosts and sites.
Pitching Syndication Approach
How you pitch your syndicate content will determine a great deal whether it will be accepted in high-value sites. Therefore, creating an effective pitch is vital. For starters, the pitch should be short and use a readable format.
As an affiliate broker, you should also be clear on the volume/frequency of the content you intend to provide. You must also explain why you like the host site and how beneficial it will be to both of you.
Content syndication is an essential strategy that allows affiliate brokers to reach a wider audience, thus growing their online presence and attracting quality leads. If the approach is made correctly, the prospects of attracting high-value clients are high for greater return on investments in terms of commissions.
