Attribution Models

Blackbull Partners Attribution Models

Ultimately, the choice of attribution model depends on the business goals and the type of data available. It’s worth noting that no single model is perfect, and it’s always a good idea to experiment with different models to determine which one works best for your business.

At BlackBull Partners, we use the last-click attribution model for referral traffic from both our Affiliate and Introducing Broker partners. It’s important to understand that with this model, attribution can sometimes work in your favour and other times against you. Usually, there are several touchpoints during the decision-making process, but we have decided that the largest attribution weighting should be applied to the final click before signup.

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