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API Postbacks

Blackbull Partners API Postbacks

This topic covers the usage of API and pixel postbacks in affiliate marketing. These techniques are commonly utilized to track conversions and ensure the accurate allocation of credit to the respective affiliate.

What Are API Postbacks

An API is an Application Programming Interface. API postbacks and pixel postbacks, also known as server-to-server postbacks, are a method used in affiliate marketing to track conversions and attribute them to the correct affiliate.

They work by using a server-to-server connection, which allows the advertiser’s website to communicate directly with the affiliate network’s server, passing along information about conversions in real-time.

When a user completes a conversion on an advertiser’s website, the advertiser’s server sends a postback to the affiliate network, passing along information such as the affiliate’s ID, the conversion amount, and any other relevant data. The affiliate network then attributes the conversion to the correct affiliate and updates its statistics accordingly.

What Are The Advantages Of Using API Postbacks?

  • API postbacks have several advantages over other methods of tracking conversions, such as link redirects or pixel postbacks.
  • They are less susceptible to fraud since the user does not have to click on a link for the conversion to be tracked, and they offer real-time tracking, this means that the affiliate can track the conversion immediately, and the advertiser can also have the data in real-time.
  • Additionally, API postbacks can provide more detailed information about the conversion, such as the user’s IP address and the specific product that was purchased.
  • Postbacks are a useful tool for affiliate marketers, as they allow accurate tracking of conversions and ensure that affiliates are properly credited for their efforts. It’s important to note that postbacks require technical knowledge to implement, as they involve setting up a server-to-server connection and coding the postback system.

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Black Bull Group Limited (trading name: BlackBull Markets) is a company registered and incorporated in New Zealand (NZBN 9429041417799) located at Level 20, 188 Quay St Auckland 1010. Black Bull Group Limited is registered FSP403326.

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